Global Tariffs and the Equine Veterinarian: What You Need to Know

If you’ve been hearing the word “tariffs” lately and wondering if it’s going to ruin your business or the practice you work in, you’re not alone. Many equine veterinarians are reading the headlines, seeing prices shift, and feeling unsure about what’s coming next.

But this didn’t come out of nowhere. To understand what’s happening now, you need to know a bit about the deal the world made after World War II, and why that deal has finally ended.

After the War: A Trade Deal Meant to Prevent the Next One

In 1944, while the Second World War was still going on, a group of countries (including the USA) met to plan how the world would rebuild when the war ended. They didn’t want to go through another global war. And they believed the best way to avoid it was to help countries get back on their feet, especially those who would become allies.

So the United States made a big offer:

• We’ll help you rebuild.
• We’ll let you sell your goods in the U.S. without charging you extra (no tariffs).
• We’ll protect global shipping routes with our Navy.

This wasn’t about being generous. It was about making sure the U.S.A had strong, stable partners to stand up to the next threat – then expected to be the Soviet Union.

And it worked. For decades, other countries got free access to American customers, and in return they sided with the U.S. in the Cold War.

The Cold War Ended, But the Deal Didn’t

In 1991, the Soviet Union collapsed. The Cold War was over. But nobody updated the system.

The U.S. kept letting other countries sell goods into America with little to no tariffs. But those countries often didn’t return the favour. They still taxed American goods coming into their countries.

At the same time, American companies started moving their factories overseas to take advantage of the cheaper labour and lower taxes. They sold the same products back to the U.S, but the jobs stayed overseas.

By the early 2000s, this system started to crack:

• U.S. industries lost ground.
• Supply chains got longer and riskier.
• The country became more dependent on imports for everything from electronics to medicine.

But the system kept going—until now.

What Changed in 2025

In April 2025, the U.S. government said: enough. They introduced a new set of tariffs—extra charges on imported goods from certain countries.

Why? Not to punish other countries. But to restart the conversation:

“If you want access to American buyers, let’s make it fair both ways.”

Some countries responded by adding their own tariffs. Others agreed to come to the table and work out new trade deals.

This is no longer about global cooperation just for the sake of it. It’s about making sure the system is balanced, secure, and actually works for the people inside it.

So Why Does This Matter to Equine Vets?

Because nearly everything in your practice – from sedation to speculums – relies on global supply chains.

When the system changes, you might see:

• Higher prices.
• Slower deliveries.
• Fewer options for imported equipment and pharmaceuticals.

But this isn’t the end of your practice. And it’s not a sign that everything is falling apart. It’s the first proper reset of a system that should have been updated decades ago.

What Happens Next

Life goes on.

But the way we buy things, sell things, and plan ahead will look a bit different than it did before. And that’s not necessarily a bad thing.

This is not a crisis. It’s a shift. And veterinarians, especially equine veterinarians, have always adapted when they needed to. This will be no different.

What This Means for Equine Practice

The return of tariffs and the change in global trade rules will affect all sorts of industries, and equine veterinary practice is no exception.

But before you let it overwhelm you, here’s what’s likely to change, what isn’t, and what to pay attention to.

What Might Cost More

Because many of the tools, medications, and equipment used in equine practice are made overseas, tariffs could make some items more expensive.

Things that may be affected include:

• Sedatives and pharmaceuticals (especially those manufactured in Europe or Asia)
• Dental instruments and hand tools
• Portable imaging equipment and parts
• Specialist supplements or imported feed ingredients

This doesn’t mean everything is going to double in price overnight. But you may notice small, steady increases in the cost of supplies, or shipping times getting longer as companies adjust.

For solo practitioners who order smaller volumes, this can be felt more quickly. For those in larger group practices, there may be a little more buffer. But either way, it’s useful to be aware of it now so you can plan, not react.

What Won’t Change

Tariffs won’t change:

• Your knowledge
• Your hands
• Your ability to examine a horse, make a diagnosis, explain the options, and get a result.

They won’t change the need for high-quality equine dental work, reproductive planning, lameness exams, pre-purchase evaluations, or emergency care.

And they won’t stop horse owners from needing, and wanting, the help of someone they trust when something’s not right with their horse.

What to Watch For

It’s worth watching:

• Stock levels: Carrying a little more of what you use regularly can reduce pressure if something’s delayed. This needs to be balanced by not over ordering (stock should be considered dollars sitting on the shelf, dollars that can’t be spent elsewhere)
• Supplier relationships: It might be time to talk to your rep and ask where your most-used products are coming from. Are there Australian-made or U.S.-made equivalents you haven’t tried?
• New options: Tariffs often create opportunities for local companies to grow. You may start seeing new product lines appear. Stay open, but ask questions.

And most of all:

• Client questions about cost: Be ready to explain why certain things cost more. Not in technical terms, but in plain language. “There’s been a change in how overseas goods are taxed. We’re seeing some price shifts, and I’m doing my best to keep things stable where I can.”

What Veterinarians Should Avoid

Don’t panic and over-order. Don’t switch to cheaper products that compromise care. And don’t start holding back on professional development, marketing, or growing your skills because “things feel uncertain.”

If anything, this is the time to double down on your capability. If you become known as the go-to veterinarian in your region for one thing – dentistry, reproduction, lameness, foal care – you’ll always have work, no matter what the global economy is doing.

What horse owners want most is someone they can trust. That hasn’t changed.

What You Can Do (Starting Now)

If you’re a working equine veterinarian, you already know how to adapt. The past few years have been full of curveballs, COVID, drug shortages, changes in client expectations. This is one more shift. And like all the others, it can be managed.

Here are five practical things you can start doing now to steady your practice and take control of what’s ahead.

1. Know Your Costs

Start by reviewing your most commonly used products and services: 

• Which ones are imported?
• Which ones are already going up in price?
• Are there local alternatives that are just as good?

If your dental equipment is made overseas, for example, look at how much you rely on replacements or parts. If your sedation protocol depends on a product facing supply issues, speak to your supplier now – not when the cupboard is empty.

This isn’t about hoarding. It’s about being informed and planning ahead so you’re not caught off guard.

2. Talk to Your Suppliers

Don’t wait for problems to reach you. Call your reps and ask:

• “Where is this manufactured?”
• “Are there price changes coming?”
• “What’s your recommendation if this becomes hard to source?”

Most suppliers will appreciate the chance to be proactive. You don’t need to know everything, just start asking questions. It’s better to have a relationship with someone you can call when things shift than to scramble when a product suddenly disappears.

3. Reinforce Your Value with Clients

If prices go up, or if clients start asking more questions, your role isn’t just to explain, it’s to reassure.

Try:

“You’re not just paying for the product – you’re paying for the training and clinical judgment that keeps your horse safe.”

Or:

“I’ve adjusted pricing on a few things because of changes in international costs. But I’m not cutting corners on quality or care. That’s non-negotiable.”

This isn’t the time to downplay your fees. It’s the time to stand behind your work, and help clients understand what they’re really paying for.

4. Stay Focused on Your Strength

If you’ve been putting off deepening your skills in an area that matters to you – dentistry, foal medicine, ultrasound work, pre-purchase evaluations – don’t stop now.

There’s room in every market for a veterinarian who has clarity and confidence in a particular area of work.

Tariffs don’t limit that. They actually make it more important. The more skilled and focused you are, the less replaceable you become.

Clients aren’t just looking for “a vet.” They’re looking for their vet, someone they trust with a specific kind of case.

5. Don’t Let the Headlines Shake Your Direction

There will always be news stories that sound alarming. But headlines don’t run your practice, you do.

Veterinarians who stay curious, connected, and clinically sharp will always have a place.

Let this be the reminder:

• The economy will shift.
• Supply chains will adapt.
• Clients will ask questions.
• And horses will still need skilled, steady hands at the front line.

That’s where you are. Keep going.

What to Say to Horse Owners (and How to Say It Clearly)

1. If a Client Asks: “Why is this more expensive now?”

Try something simple and direct:

“Some of the products I use—sedatives, equipment, certain medications—are now being taxed as they come into the country. I’ve tried to absorb those increases where I can, but some of them are significant.”

Or:

“There have been changes in how overseas goods are priced and taxed. We’re all seeing small cost shifts because of that—my suppliers, my practice, and unfortunately, my clients too.”

Keep your tone calm. Don’t over-explain. Most horse owners aren’t looking for an economics lesson. They just want to know you’re aware, and that you’re being fair.

2. If a Client Pushes Back or Says, “But I can get it cheaper…”

You don’t need to argue. You just need to remind them what they’re really paying for.

“You’re welcome to explore other options—I always want you to do what’s best for your horse. But just remember, it’s not just the drug or tool you’re paying for. It’s the experience and clinical judgment that comes with it.”

Or:

“I use the best materials and products because I believe in doing the job right. That hasn’t changed, and it won’t. Even if some things cost more now.”

Again—don’t apologise. You’re not gouging. You’re keeping standards high in a system that’s changing around you.

3. If a Client Seems Nervous About Booking

Sometimes they won’t say anything—they’ll just pause on booking, delay dental work, or ask, “Does it really need to be done now?”

Try to bring the focus back to the horse:

“I completely understand wanting to keep costs down—everyone is looking at their budget right now. But this isn’t about pushing unnecessary work. This is about staying ahead of problems so you’re not dealing with something worse later.”

Or:

“Things are more expensive across the board, I know. But leaving this can often lead to a more costly emergency. My job is to help you avoid that.”

4. Reassurance Goes a Long Way

Sometimes all people need to hear is that you’re thinking about it too. That you’re not sleepwalking through the changes. And that you still care about doing the right thing for them and their horse.

Try ending with:

“My goal hasn’t changed—I want your horse healthy and you confident in the care they’re getting. If you ever want to talk about options or timing, I’m here.”

Clients remember how you made them feel. If they feel seen, heard, and respected—they’ll stay with you.

Where the Opportunities Are Now

Tariffs might make things more expensive. Supply chains might get slower. But none of this changes the need for skilled, dependable equine veterinarians.

And it doesn’t stop you from growing.

If anything, this is a good time to get clear on who you are, what kind of work you want to do more of, and how you want to be known in your region.

1. Get Specific, Not Smaller

When people feel uncertain, the natural response is to try to do everything—to say yes to every case, take on more work, or hold off on specialising.

But in times like this, specificity is strength.

If you can become known in your area as the go-to veterinarian for:

• Equine dentistry
• Lameness and performance evaluations
• Reproductive management
• Foal medicine
• Advanced field imaging
• Complex wound management

…you’ll always be in demand.

You don’t need to limit what you do. But it helps to lead with one thing you’re truly confident in—and keep building from there.

2. Let Other Vets Know What You’re Good At

This isn’t just about horse owners. Other veterinarians, especially mixed practice or early-career equine vets – often need someone to refer to.

They might not want to touch a fractured tooth or a tricky stifle. But if they know you’re solid with those cases, you become a trusted contact—not a competitor.

In a post-tariff world, local relationships matter more than ever. The referral economy isn’t going anywhere. Position yourself as a useful peer, and you’ll see consistent work.

3. Be the Calm One

When everyone else is caught up in price hikes, delays, or online noise, be the calm one. That doesn’t mean pretending everything is perfect.

It means staying steady. Making thoughtful decisions. Keeping your team informed. And reminding clients (and yourself) that good veterinary care doesn’t stop because global systems shift.

People remember who stayed grounded when others panicked. That builds trust—and trust builds long-term businesses.

4. Invest in Capability, Not Control

You can’t control global politics or international pricing.

But you can invest in:

• Your skills
• Your knowledge
• Your clinical judgment
• Your ability to explain, reassure, and lead

That’s what gives your practice value. Not stockpiles or special deals, but you.

You’ve trained for years to develop that capability. And if you keep going, keep learning, and keep focused, this isn’t a time to pull back. It’s time to double down on what matters.

Final Thoughts

Tariffs aren’t here to end equine practice. They’re just part of a shift in how the world does business.

And when the world shifts, it’s not the loudest or the biggest who do best. It’s the most prepared. The most focused. And the most willing to keep showing up, horse after horse, day after day.

You already know how to do that. So keep going.