Dr. Peter Weinstein
DVM, MBA
Dr. Peter Weinstein is a visionary in the veterinary profession, blending decades of clinical experience with business acumen to guide veterinarians toward greater success.
A graduate of Cornell University and the University of Illinois College of Veterinary Medicine, Dr. Weinstein initially worked as an associate veterinarian before opening and managing his own practice.
Realizing the importance of business skills in veterinary practice, he pursued an MBA from the University of Redlands, which transformed his career.
Armed with both veterinary and business expertise, he successfully expanded and sold his practice, setting the stage for his impactful career as a consultant, leader, and educator.
Dr. Peter Weinstein has held leadership roles in prominent organizations, including serving as President of the Southern California Veterinary Medical Association (SCVMA), California Veterinary Medical Association (CVMA), and VetPartners.
His industry influence extends to his work as the Chair of the Veterinary Economics Strategy Committee of the AVMA, and as Executive Director of the SCVMA for over a decade.
As an educator, Dr. Peter Weinstein teaches business and finance at the Western University of Health Sciences, empowering the next generation of veterinarians with the tools to navigate the complexities of practice ownership and management.
He co-authored The EMyth Veterinarian: Why Most Veterinary Practices Don’t Work and What to Do About It, a groundbreaking guide that combines the principles of entrepreneurship with veterinary practice management.
Known for his dynamic speaking style, Dr. Peter Weinstein was named 2018 Speaker of the Year for the Practice Management Section at the Western Veterinary Conference.
Through his consulting firm, PAW Consulting, he continues to provide tailored solutions to veterinary practices, ensuring sustainable growth and profitability.
A dedicated advocate for the profession, Dr. Peter Weinstein is committed to shaping a future where veterinary practices are less doctor-centered and more team-focused, enhancing the well-being of practitioners, clients, and patients alike.
Outside his professional life, the Cornell University and University of Illinois College graduate cherishes time with his family, enjoys traveling, and remains passionate about creating positive change within the veterinary industry.
Dr. Peter Weinstein’s career is a testament to the power of combining veterinary excellence with business mastery.
With a unique perspective shaped by his experiences as a veterinarian, practice owner, educator, and consultant, Dr. Weinstein has redefined what it means to succeed in the veterinary profession.
Recently, he shared valuable insights into marketing, personal reflections, and some unforgettable moments from his time in practice.
Three Things Every Veterinarian Should Know About Marketing
When asked about the key principles of marketing for veterinarians, Dr. Peter Weinstein offered three foundational truths:
Marketing is Not Selling
Dr. Weinstein emphasized that marketing should not be confused with sales tactics. “Marketing is about creating awareness and building relationships, not just pushing a product or service,” he explained. By focusing on connecting with clients, practices can cultivate trust and loyalty.
Marketing is Built on Trust
At the core of successful equine marketing is trust. “If your clients trust you, they’ll keep coming back, refer their friends, and become advocates for your practice,” Dr. Weinstein said. Building trust through consistent communication and excellent care is key to long-term success.
Retention Marketing is Your Superpower
Dr. Weinstein highlighted the importance of retaining existing clients. “Retention marketing allows you to create a family of clients who stay with your practice from womb to tomb,” he shared. Loyal clients not only provide stability but also drive word-of-mouth referrals, making them invaluable to a thriving practice.
An Unexpected Family Legacy
When asked to reveal something few people know about him, Dr. Peter Weinstein shared a surprising piece of family history: his uncle won the Nobel Prize in Medicine. “I don’t tell a lot of people this, but it’s true,” he admitted with a chuckle. Though he joked about not inheriting the same scientific genius, his own achievements in veterinary medicine and business speak volumes about his dedication and talent.
What’s on His Bookshelf?
An avid reader, Dr. Weinstein is currently immersed in Sapiens by Yuval Noah Harari. “It’s a really cool history of the development of the human race,” he shared, highlighting his curiosity and passion for understanding the bigger picture – qualities that inform his work in reshaping the veterinary profession.
A Shar-Pei with Diamond Studs
Dr. Peter Weinstein’s favorite veterinary memory involves a Shar-Pei, a California beach town, and an unusual request.
The dog’s owner, who happened to be the local chief of police, brought the Shar-Pei in for a routine neuter but had an unexpected addition to the procedure: piercing the dog’s ears with diamond studs. “It was definitely a first for me,” Dr. Weinstein laughed, recalling the quirky moment.
His willingness to accommodate the unconventional request (safely, of course) illustrates his adaptability and sense of humor.
Dr. Peter Weinstein The Visionary Leader
Dr. Peter Weinstein’s impact on the veterinary profession extends far beyond his clinical achievements. From educating future veterinarians to co-authoring
The EMyth Veterinarian, he has provided invaluable tools for practitioners to thrive in both medicine and business. His work with PAW Consulting and leadership roles in prominent organizations have left a lasting legacy, helping practices across the globe achieve sustainable growth.
By blending his love for animals with a deep understanding of business principles, Dr. Peter Weinstein has inspired countless veterinarians to approach their careers with confidence, creativity, and a focus on holistic well-being for teams, clients, and patients alike.